Guirec Danno - CEO
Guirec has over 20 years experience in the beverage industry for Fortune 500 companies. He has acquired a unique blend of strategic and operational skills having worked on 4 continents across marketing, commercial, operational and general management functions. He has acquired a strong expertise in brand development and achieved outstanding successes in many markets. He turned around Absolut Vodka from a declining brand to a top category performer growing by over $30 M in less than 2 years in East Europe.
Brian Johnston - President
With over 15 years of experience in the capital markets Brian has extensive experience in the managing of personnel and the raising of capital, for both public and private companies. He has been responsible for reviewing and signing off on exchange fillings to keep in good standing with exchanges and the regulators. He has been instrumental in the structuring of the company as well as in orchestrating the raising of capital.
Wes Lewis - VP of Sales
Wes has 20 years of commercial management experience in the US in the craft beer and flavor malt beverage industry. He was on the executive team at Mark Anthony Brands, Mike's Hard Lemonade where in a 5 year period they elevated the company from 10M cases annually to over 18M. Wes has a great deal of experience in building solid relationships with internal and external customers and works well in cross-functional positions.
Chris Pfeifer - VP of Product Innovation
Chris is one of the most experienced specialty beverage alcohol brand builders in North America with over 20 years of consumer packaged goods. He created Canada's #1 specialty Beverage brand, Palm Bay currently $50 M year in revenue, managed Constellation Brands cold drink portfolio from #3 to #1 in Canada and Mike's Hard Lemonade cold drink portfolio from #4 to #1.