Great Article On Tipsy Tomato At Spirited
Reno, NV – March 26, 2018 — Ennoble Beverages www.ennoblebeverages.com announced today that it is reshaping the flavored malt beverage category with the launch of the first-ever, all-natural flavored malt-based ready-to-drink (RTD) Bloody Mary cocktail: Tipsy Tomato and Frank’s Red Hot Bloody Mary.
“Ennoble Beverages is a new, innovative adult beverage company that leverages its advanced malt technology expertise to bring the cocktail spirit-based drinking experience to the beer aisle of your favorite stores,” said Scott Varner, vice president of national accounts and marketing for Ennoble Beverages. “Currently, beer is losing sales to spirits and wine, and our goal is to bring more diversity and purchase occasions to the retailer’s beer section. We can do that with malt. Beer sections must innovate to offer more diverse usage occasions and we’ve become a breath of fresh air to the beer distributor and retailer with Tipsy Tomato and Frank’s RedHot Bloody Mary.” READ THE FULL ARTICLE AT SPIRITEDBIZ.COM